January 23, 2018
This sleeve features a dog and orchid illustrations inspired by Chinese paper cut-outs. Orchids represent friendship and new beginnings, similar to the attributes assigned to those born during the Year of the Dog.
The 2018 Lunar New Year Box was featured exclusively online and in Honolulu Cookie Company’s top-selling locations. The primary campaign photo features the box and its featured cookies alongside a Chinese mystic knot. The feng shui knot symbolizes a long and happy life full of good fortune.