Geoffrey Siu | Baked Fresh Daily Lettering
Geoffrey, Siu, Art, Designer, Graphic, Artist, Honolulu, Hawaii, HI, Paint, Painting, Painter, Design, Wiki Walks, Wiki, Wikiwalks, wiki-walks,
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Baked Fresh Daily Lettering

Lettering & Illustration
About This Project

Designed for the launch of Honolulu Cookie Company’s 2017 Fruit Collection, this lettering features the slogan “Baked fresh daily in Honolulu, using the finest ingredients.” The 2017 Fruit Collection is inspired by rustic fruit stands found in Haleiwa, North Shore in Oahu. The  ornamental design is extended into this work to give a vintage style to one of Honolulu Cookie’s existing slogans.


The lettering was printed on pine wood and used for visual merchandising in all 16 locations.